Thank you so much for this question, Tagui! This is excellently put and I am sure that many people read this article and asked the same question. I started responding to you and realized that I had so much to say that I decided to write a follow-up article in response to this questions. You can find it here:

https://calhooneli.medium.com/business-strategy-a-framework-for-discovering-21d3dc794354

I hope that you find this interesting. Please reach out if there are any more questions this article sparks. Thanks, again!